Danish & Coffee returns. Martin and Kevin are joined by Adam Thornber, Managing Partner at Bridgeforce, for a practical conversation on turning AI ambition into real business value. Adam brings extensive experience across financial services, operating model design, change and transformation, and collections strategy.

Many firms are stuck on the same three questions: what to do, how to justify the investment and how to implement in practice. The episode works through each one, from selecting the right use cases to the value of trusted technology partnerships, with a particular focus on enterprise AI, agentic AI and voice AI. It closes with a horizon scan to 2030 and the challenge of delivering internationally for global clients.

Topics covered

• What to do before starting an AI transformation
• Building and justifying the business case
• Selecting the right use cases and implementation approach
• Where trusted technology partnerships fit
• Moving from experimentation to operational impact
• A horizon scan to 2030 and delivering for global clients