Fresh from a sold-out Affordability Summit in Manchester, Martin is joined by Kevin and Chris Warburton to translate the day’s insight into action. The conversation opens with Chris’s daily ‘doomometer’ a scenario model tracking the impact of the Gulf crisis on UK fuel, food and energy prices and the very real prospect of a renewed affordability shock arriving in Q3.

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From there, the discussion moves to what firms should be doing inside their current window: dynamic segmentation, proactive engagement, and surfacing the £28 billion of unclaimed UK benefits identified by partners Policy in Practice and Income Max. Kevin reinforces the regulatory backdrop - Consumer Duty Board reports, open finance, and the FCA’s expectations on consumer understanding while Martin challenges the industry to stop running yesterday’s outbound playbooks against today’s consumers.

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Topics covered:

• Highlights from the Affordability Summit (Paylink, INICIO AI, IE Hub, Finvent, Policy in Practice and more)
• The ‘doomometer’: scenario modelling for fuel, food and energy inflation
• Income optimisation as a customer engagement strategy, not a back-office tool
• Proactive segmentation: identifying who will fall into hardship before they do
• Why the cost-of-living narrative needs to move from enforcement to support
• Consumer-driven change and the rise of digital-first DCAs