Andrew Gething: Rocket Science Meets Resilience

In this episode of Mega AI Unplugged, Andrew Gething — founder of MorganAsh — joins Martin to discuss his unique path from structural engineering and rocket science software to building tools that reshape how financial institutions handle vulnerability. Andrew explains how the MARS system (MorganAsh Resilience System) helps organizations move beyond tick-box compliance to genuine personalization and better customer outcomes. He unpacks why vulnerability is not weakness but context, why empathy matters as much as data, and how AI can enhance — not replace — human judgment. The conversation reveals practical insights for leaders navigating compliance, customer trust, and scalable innovation in highly regulated industries.

What You’ll Learn

• Andrew’s Career Journey: From airports and sewage projects to rocket science software, dot-com ventures, and finally the insurance and financial sector.
• Medical Underwriting to Vulnerability: How digitizing interviews and claims management evolved into MorganAsh’s focus on resilience and vulnerability.
• The Birth of MARS: Why the MorganAsh Resilience System was created, and how it industrializes empathy and personalization in finance and utilities.
• What Vulnerability Really Means: Divorce, job loss, illness, or stress aren’t permanent states but periods where tailored support prevents spirals.
• The Business Case: Why understanding vulnerability drives higher conversion, reputation, and long-term loyalty.
• Compliance + Scalability: How to balance GDPR, FCA consumer duty, and large-scale data requirements without reverting to manual processes.
• Data as Personalization: Why “If Amazon did vulnerability, they’d call it personalization” captures the shift from compliance to customer-first.
• AI in Vulnerability Management: Where AI genuinely adds value (profiling, communication, scaling empathy) and where human judgment must remain.
• Real-World Case Studies: How a credit company reclassified loan applicants and uncovered unclaimed benefits by understanding their real circumstances.
• Leadership Lessons: Why listening deeply, involving teams, and balancing strength with empathy shape better decisions and stronger companies.

Key Takeaways

• Vulnerability ≠ Weakness. It’s a dynamic state that, when understood, prevents customers from spiraling into worse outcomes.
• Empathy at Scale. Technology like MARS turns what one exceptional staff member can do into a consistent, scalable process.
• Data + Service = Loyalty. Treating customers with understanding drives not just compliance but long-term retention and advocacy.
• Don’t Tick Boxes. Viewing vulnerability as regulation only costs money; reframing it as personalization creates revenue and trust.
• Compliance Isn’t the Enemy. GDPR and consumer duty exist to prevent abuse — designing systems with moral intent makes compliance natural.
• AI Needs Human Backup. Bots and profiling can enhance communication, but customers still need escape routes to human support.
• Early Movers Win. Companies who embrace resilience data and personalized engagement now will dominate future competition.
• Leadership is Listening. Strong direction matters, but the best outcomes come when leaders balance decisiveness with empathy and humility.

👉 Andrew’s reminder: “If Amazon did vulnerability, they’d call it personalization.”